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If you are at Hy-Vee, doing a little grocery shopping, and happen to see something new in the cereal aisle that is very purple, put it in your cart.

According to Hy-Vee's 37th Street Facebook page, a new cereal called CinnaMINN Snaps is hitting select Hy-Vee store shelves on Thursday.

New to Hy-Vee, Cousins CinnaMINN Snaps cereal hitting select Minnesota stores this Thursday! Proceeds designated to the Julie & Kirk Cousins Foundation, and will benefit the Boys & Girls Clubs of the Twin Cities. SKOL!

My kids are already wondering if we will see boxes show up in Rochester so they can try it, and that is something I don't know.  I would guess yes, since a Rochester store posted it on their page.  But, if you see any in town, please send me a note over on my Facebook page - Jessica On The Radio - or through Instagram so I can get to the store right away.  A photo of the display would be pretty awesome too.  If there is a cardboard cutout of Kirk Cousins, please stop and take a selfie with him too and send it to me.  I promise if you do that, I will take a selfie with him too.

What does the cereal taste like?  Full disclosure, I haven't had a bowl of cereal in 19 years, ever since I became lactose intolerant, so that is something I can't answer for you.  But, based on the name of the cereal, I'd guess that there is some cinnamon in it.  Just a guess.

Listen to Jessica Williams weekdays from 6 am until 10 am on Y105FM's Early Morning Show with James Rabe and Jessica Williams