Spooky season is almost over, but there’s still time to figure out a costume for Halloween! Do you need any ideas? Or do you want to know what to look out for so you can stand out? Well, I got you with this year’s study on each state’s most popular searched and worn Halloween costume!

First, what are the most searched Halloween costumes this year? What are people thinking of? Google wanted to help out this year, so Google trends launched their website frightgeist.withgoogle.com which consists of a map of the U.S showing you what the most popular searched costume is in certain cities.

Map of Popular Costume Searches. credit to Google Trends
Map of Popular Costume Searches. Credit to Google Trends

For example, here are the most searched costumes in Minnesota:

  • The renaissance (from Minneapolis-St. Paul area)
  • Cowboy (from Mankato)
  • The renaissance (from the Rochester and Austin area)

What is really cool about this website is not only can you see what the most searched costumes were in cities around the nation, but you can also see the most popular costumes nationally and even locally. The list goes on and on so you will never run out of ideas from Google!

If this however is overwhelming but you still want to find the perfect costume, you can click on the costume wizard button. From there you can control the levels of how scary you want your costume to be, how unique you want it to be (on a scale from 0-100%), and even decided the style and trend, and then click submit. Then Google chooses a costume idea for you based on your preferences!

But these are just the most commonly searched costume ideas throughout the nation, what are actually the most popular costumes in Minnesota, Iowa, and Wisconsin? Don’t worry Scholaroo did the research for you and here are the results!

Most popular costume in each states. Screenshotted from Sholaroo.com
Most popular costume in each states. Screenshotted from Sholaroo.com

Minnesota’s Most popular Costumes:

  1. Cat
  2. Pirate
  3. Clown

Iowa’s Most Popular Costumes:

  1. Spiderman
  2. Princess
  3. Witch

Wisconsin’s Most Popular Costumes:

  1. Cat
  2. Witch
  3. Pirate

What is really interesting to see is that the most popular costume this year is a cat, with 12 states having it as their #1 choice. Hopefully both data sets have given you an idea of what to be or watch out for! Have fun and have a good fright!

All information is credited to the websites frightgiest.withgoogle.com and scholaroo.com.

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